Đề Thi Thử Tốt Nghiệp THPT Lần 2 Tiếng Anh 12 Sở GD&ĐT Bắc Ninh THPT Quế Võ 1 2020-2021

Father's Day was created to complement Mother's Day. Like Mother's Day (34) _______ honors mothers and motherhood, Father's Day celebrates fatherhood and paternal bonds; it highlights the (35) ________ of fathers in society. Many countries celebrate it on the third Sunday of June, but it is also celebrated widely on other days. Historically, Sonora Smart Dodd was the woman behind the celebration of male parenting. Her father, the Civil War veteran William Jackson Smart, was a single parent who (36) ________ his six children there. After hearing a sermon about Jarvis' Mother's Day in 1909, she told her pastor that fathers should have a similar holiday honoring them. Although she initially suggested June 5, her father's birthday, the pastors did not have enough time to prepare their sermons, and the celebration was deferred to the third Sunday of June. The first celebration was in Spokane. Washington at the YMCA (Young Men's Christian Association) on June 19,1910. Since then it has become a traditional day (37) _________ year.
In recognition of what fathers do for their families, on this day people may have a party celebrating male parenting or simply make a phone call or send a greeting card. (38) _________, schools help children prepare handmade gifts for their fathers many days before the celebration.

As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast.

For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open.

Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services."

Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first.

(source: https://which-50.com/)

HISTORY LESSONS

“History is the version of past events that people have decided to agree upon”
Naponeon Bonapart

Think of three historical figures. What do you know about them? Where did you get your information from? The chances are that you either read it somewhere or someone who read it somewhere told you about it. Did you ever think about who wrote down these facts? How can you be sure that they are true? The thing is, many historical “truths” are historical myths.

Let's take some examples. In America, 4th July is Independence Day, the most important day in the American Calendar, which Americans celebrate with parades and fireworks. It was on 4th July, 1776 that Congress approved the Declaration of Independence. It was a good start. However, the struggle continued for another seven years after this, with some of the most brutal fighting in the whole war, as King George III was not willing to grant America total Independence, which was the only arrangement that the American leaders would accept. So the fighting continued. The first draft on a Treaty of Peace was signed in November 1782 and in February 1783 the King officially announced that the war would soon be over. This led to the signing of the Treaty of Paris on 3rd September that same year.

Think about the discovery of America. What's the first name that comes to mind? More than likely it's Christopher Columbus.Was America really discovered by him? He had set out to reach Asia and that's where he thought he was when he came to America. But there were many people there before him. The first ones were certainly the Native Americans, thousands years before 1492. Where had they come from? Even the Vikings had made a number of expeditions, with Leif Eriksson landing there in around 1000 A.D. Perhaps Amerigo Vespucci was the discover of America. After all, unlike Columbus before him, he was the first fifteen - century explorer to realise where has was, or rather, where he definitely wasn't. so, maybe the word “re-discover” is more accurate when it comes to Columbus, if history is to give him any credit at all.

Everyone believes such historical "facts” because, like you, they got them from what they thought was a reliable source. But how can such things be written down in the first place? One of the reasons must be that history is seldom “cut - and - dried”. The events are often complicated and messy. The achieving of American independence was a lengthy affair. Presumably 4th July was chosen as the date to celebrate because it was seen as more significant than the date of the actual end of the war. Another reason is that such myths always contain a grain of truth. Columbus was not the first person to travel to America, but he was the first fifteenth-century explorer to go there. His “re-discovery” was, from a historical point of view, extremely significant for Europe since his voyages opened up large-scale commerce between Europe and America.

History has traditionally been written by the winners. If the conquered indigenous peoples had written the history of the discovery of the New World, it would most probably have been very different, but not necessarily objective: the point of view of the conquered can be just as biased as the point of view of the conqueror. But that is not the whole story. The writing of history depends not only on the "side” the writer is on, but also on the culture and attitudes of the era it is written in.

History is always subjective. So, remember: when you read history, take it with a pinch of salt.