Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions from 20 to 29.
Digital media have dramatically changed how we consume information, largely due to the effects of social media. These digital sites provide users with highly personalized news feeds, carefully curated to align with their past interactions such as what they have liked, followed, commented on, etc. This algorithmic tailoring often leads to the formation of "echo chambers", situations where individuals are mainly exposed to information that reinforces their existing beliefs. Such selective exposure not only limits intellectual growth but also cultivates a fragmented understanding of complex issues, where diverse perspectives are systematically sidelined. Because of this lack of variety, a shared reality can become elusive, replaced by separate, one-sided versions.
[I] The root cause of these echo chambers lies in confirmation bias, a human cognitive tendency. It drives individuals to seek out, interpret, and favor information that supports their pre-existing beliefs, while simultaneously downplaying or rejecting information that contradicts those views. Every social media platform, in pursuit of maximizing user engagement and, consequently, advertising revenue, unintentionally amplifies this natural tendency. By prioritizing content that resonates with a user's current belief system, its algorithms create a feedback loop, making it less likely for individuals to encounter challenging or differing viewpoints. This continuous validation, while psychologically comforting, significantly impedes the development of critical thinking skills and open-mindedness. [II]
The impact of echo chambers on society is also concerning. Social media sites that restrict users' access to opposing viewpoints and reinforce their existing viewpoints could potentially exacerbate societal division. For instance, on the issue of climate change, one user might only see posts downplaying environmental risks, while another is exposed exclusively to catastrophic warnings. Since each group relies on completely disparate bodies of fact, there is little basis for them to share any kind of mutual understanding. [III]
Breaking free from these echo chambers requires a conscious effort. Doing so involves cultivating digital literacy, actively seeking out diverse and credible sources of information, and critically evaluating content rather than passively consuming what algorithms present to us. Only through such proactive measures can individuals cultivate a more comprehensive understanding of the world, thereby fostering a more inclusive exchange of ideas across the increasingly fractured digital landscape. [IV]
(Adapted from https://www.wired.com)
Question 20. According to paragraph 1, what is a primary characteristic of news feeds on social media platforms?