Vietnam's tourism sector has seen significant growth in recent years, with increasing numbers of both international and domestic visitors. However, this growth has put pressure on the environment and cultural heritage, particularly in rapidly developing tourist destinations. To address these challenges, the country is shifting towards green tourism, emphasizing sustainability and responsibility towards nature and local communities.
Studies show that many tourists are increasingly conscious of their environmental impact. A 2020 European Commission report found that 82% of EU citizens were willing to adjust their habits to ensure sustainable tourism, such as reducing waste, paying extra to protect the environment, and supporting local communities. Similarly, a survey by Vietnam's National Administration of Tourism (VNAT) revealed that 76% of international tourists were ready to reduce waste, 62% would buy local products, and 45% preferred eco friendly travel options like low-impact vehicles and off-peak season visits.
In Vietnam, the trend towards green tourism is gaining traction, with more tourists seeking outdoor activities that allow them to enjoy nature while minimizing their impact. The COVID-19 pandemic has further motivated domestic tourists to adopt more sustainable travel behaviors, with 88% of them embracing green tourism practices, according to Booking.com.
I Several Vietnamese destinations have pioneered green tourism initiatives. (II) For example, Hoi An has promoted "no plastic waste" hotels and aims to reduce plastic waste by 13-15% annually, targeting zero plastic by 2025. (III) Additionally, green tours such as garbage collection boat tours in Hoi An, cave exploration in Phong Nha-Ke Bang, and turtle watching tours in Con Dao are attracting tourists. (IV)
Vietnam's government supports this shift towards sustainability through its National Action Plan on Green Growth (2021-2030) and tourism strategies emphasizing eco-tourism, community-based tourism, and the use of clean energy. Experts suggest that investment in green tourism technologies, promotion of eco-friendly products, and public awareness campaigns are essential to furthering the sustainable tourism agenda.
Ultimately, green tourism in Vietnam aims to create immersive experiences that benefit both tourists and local communities while preserving the environment for future generations.