Bài Tập Trắc Nghiệm Chuyên Đề: Đọc hiểu: diễn đạt lại câu (Tiếng Anh Lớp 10, 11, 12)

We seem to be entering a boom era for greenwashing – the tactic of covering routine pollution in eco-friendly language. Picture running a high-emitting corporation: meaningful decarbonisation would demand painful negotiations, huge capital outlays, and a full redesign of the business model. Hiring an expert agency to splash "carbon-neutral" or "net-zero" across products is far easier, buying time while emissions remain untouched. Consumers meet this sleight of hand everywhere. Airlines sell "carbon-neutral" flights, filling stations boast about "net-zero" fuel, and breakfast bacon is re-labelled as planet-safe. Advertising spin is old, yet today it is manipulated to conceal ongoing environmental damage. Social media influencers and glossy sustainability reports amplify these claims, broadcasting the narrative far beyond traditional marketing channels. The term greenwashing emerged in the 1980s, an era of oil spills and growing climate science, but the practice has exploded only recently. Intensifying public anxiety over global heating and ecosystem collapse has placed companies under sharp scrutiny; many boards therefore choose eye-catching PR over the tougher route of restructuring supply chains, energy sources, and product lines. Regulators on both sides of the Atlantic are struggling to police false eco-claims, yet enforcement still lags behind corporate ingenuity. Investors, eager to protect short-term returns, frequently applaud these surface-level initiatives, reinforcing the cycle. No sector illustrates the issue better than oil and gas. Having realised that denying climate science now backfires, the industry has swapped denial for "green" paint. Press releases trumpet potential renewable ventures while drilling plans expand unabated. Why does this matter? Greenwashing and climate denial share a core objective: to postpone the deep emission cuts claimed by scientists as urgent this decade. Whereas denial disputes the crisis, greenwashing misleads the public into believing problems are solved, thereby eroding consumer advocacy of genuine environmental actions and stalling regulatory reforms. In effect, it acts as a soothing lullaby, guiding society ever closer to ecological breakdown while fostering a false sense of progress. Exposing the facade – and insisting on verifiable, measurable carbon reductions – is essential if rhetoric is to give way to real action.

We are living through a boom in greenwashing – the strategic use of comforting environmental claims to disguise business-as-usual pollution. Picture a chief executive whose company emits millions of tonnes of CO₂. Genuine decarbonisation would require bruising boardroom discussions, huge capital outlays, and a complete redesign of the firm’s model. Far easier is to hire a creative agency to plaster products with labels such as “carbon-neutral” or “ret-zero,” calming critics, investors; and even eco-conscious children while emissions continue unsolved. This tactic meets consumers at every turn. Airline websites promise guilt-free flights, petrol pumps boast zero-impact fuel, and even supermarket bacon is marketed as net-zero. Advertising trickery is ancient, yet today’s greenwashing – the practice of deliberately covering ongoing pollution in eco-friendly language – has flourished only recently. The expression surfaced in the 1980s amid oil spills and growing climate science, but the real explosion has come as public anxiety over global heating and biodiversity loss has intensified. Faced with mounting scrutiny, many boards prefer glossy PR to structural reform. Such corporate sleight of hand has become so pervasive that regulators in Europe and the United States are scrambling to tighten rules on environmental claims, yet enforcement still lags behind marketing creativity. The fossil-fuel sector exemplifies the issue. After decades covertly sowing doubt about climate science, oil and gas giants have grasped that direct denial is reputationally toxic. They have therefore swapped their denial tactics for a “green” paint-sprayer, trumpeting token investments in renewables while expanding drilling. Why does this matter? Greenwashing and climate denial share a core objective: to postpone the emission cuts urgently required to avert climate breakdown. Whereas denial invites opposition, greenwashing kills the public into believing problems are already solved. Under this collective illusion, pressure on high-emitting firms evaporates and the radical decisions needed to transform energy, transport, and food systems are delayed indefinitely. Greenwashing thus acts as a soothing lullaby, leading society toward ecological ruin with a tune of comforting half-truths. Exposing this deception is essential if clichés are to be replaced by real, measurable emission cuts.